ABSTRACT
Covid-19 is a global pandemic that has an impact on all sectors, when compared to consumption in the period before and after, the consumption of fruit in the province of North Sumatra has decreased but there has been an increase in the average monthly per capita expenditure (rupiah) of fruit commodities. This study aims to analyze the factors that influence people's consumption of fruit in the city of Medan and the impact of the coronavirus (covid-19) on fruit consumption in the city of Medan. The research method used is the case study method. The method of determining the research area used is purposive and the data used are primary data obtained through interviews with 100 respondents. The results of the analysis show that the factors that influence consumption patterns include income, number of family members, age, and education have a significant effect simultaneously on the amount of fruit consumption. Income, number of family members and education partially affect the amount of fruit consumption, while the age variable has no significant effect partially on the amount of fruit consumption. Based on the results of hypothesis testing, it can be concluded that the Covid-19 virus affects the amount of fruit consumption in the city of Medan. Fruit consumption in Medan before, during and after the Covid-19 virus is different. With the Covid-19 pandemic, health and body immunity are very important to maintain their performance. Ways to maintain health during the pandemic, ranging from wearing masks, washing hands with soap to consuming vitamins and minerals that can be obtained from consuming fruits.